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Lewis because he thinks he is a vampire. In order to accomplish these types of results, we start by defining a Brand Conviction—which is what a Brand stands for, fights for and takes a stand on. Email Address. Media: Print. Our Work. By recognizing the Brand Conviction, we can provide clarity, focus and direction in order to create acts, not just ads; it gives us something to commit to and a tension to push off of.

Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line. Michelob sponsored several episodes of the Diggnation podcast. The brand now includes some seasonals and specialties that have replaced the Michelob Seasonals.